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Current projects

Aesthetic labour and intersectionality in the retail trade
In the retail trade, many employees are required to fulfill a certain look. It can be beauty norms or expectations of ethnic, class-specific and age-related behaviors. These requirements are included in the work and can be called aesthetic labour. By retaining control over employees' aesthetic appearance employers try to create a match between staff appearance and the identity of the organization. Read more

Bus Rapid Distribution: A sustainable solution to parcel distribution in cities
This project, is a proposal for an unconventional parcel distribution to increase sustainability and attractiveness of cities today. The proposal is built around the options that multi-modal transport and small vehicles can add to cities for less congestion and emission. The idea is based on a mobile-warehouse, e.g. a bus, circulating the city, while a team of people using ultra light vehicles, like bikes or segways, link to it and distribute the last mile.  Read more

CSR in the digital age: a netnographic study
The aim of this project is to examine how CSR accounts are produced and reproduced online in/through the communicative practices of corporations and consumers. A two-part netnographic study is suggested to answer these questions. The first part examines how retailers market CSR through an array of digital devices, employing different communicative strategies and producing various CSR messages. The second part focuses instead on the online communicative practices of consumers and examines how consumers use digital devices to reproduce – in different ways – the CSR accounts created by retailers. Read more

Diets for sale - a study of the stores' sales of diet food
Consumers who for various reasons are following some kind of diet is today a large group. Although diet products are important for consumers and interesting for the food trade, there are currently little research on how trade works with these products and what the consequences are for the people's conditions to keep the diet. Read more

Digcon: Digitalizing consumer culture
The project aims to contribute to the emerging tradition of practice-based approaches to consumption and particularly the study of market devices and their use in everyday markets. We use a multi-methodology approach in five work packages targeted at revealing different aspects of digitalized consumption. With a combination of common ethnographic qualitative and virtual ethnography but also historical methods, we will study digital consumption. Read more

Digitization and changing business models in the retail trade
E- and m-commerce has greatly increased in recent years, and a seismic shift in trade and consumption patterns are imminent. The physical stores are still the most common trading place, but the stores have to relate to the digitization to not be left behind. Read more

Establishment of young and foreign-born in the retail industry
One of the Swedish society's biggest challenges are youth unemployment and how foreign-born can get a good foothold in the labour market. How does the retail industry contribute to solutions to the problem today and how can the industry’s contributions be further strengthened? Read more

Innovative solution strategies for grocery shopping
In many contexts individuals has responsibility for their own lives and well-being and there are many actors who are willing to guide the consumers to better lifestyles, for example the retailers who have the possibility to change the way consumers do their grocery shopping. Read more

Restructuring in the retail industry
The retail trade is undergoing profound structural changes. Over the past four years, more than 20 000 employees in the sector were given notice. It means that there is a great need for efficient restructuring measures for retailers. Read more

Return to sender
In Sweden, 3.3 million shipments of goods bought online are returned annually, with clothing accounting for the largest proportion. How do retailers deal with these returns and what can be done to minimize the impact of reverse logistics on energy use and the environment? Read more

Sustainable shopping in the digital society: the role of green apps
This project examine green apps and their role in sustainable shopping. The digitalization of society has changed the way we shop. Webpages and apps are used to compare prices, read up on brands and companies, and purchase products. What do the emergence of these digital devices mean for sustainable shopping? Read more

The internationalization process of Swedish firms - Resource and capability development
In recent years, the trend has been that even small and medium-sized Swedish fashion company invests internationally - many while they are still relatively new to the market. The domestic market is too small and the competition is fierce so to grow firms invest abroad. But internationalization requires a lot of the company that invests and a neglected area in terms of research is what happens internally in the company. Read more



Page Manager: Malin Tengblad|Last update: 2/8/2017

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