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The internationalization process of Swedish firms - Resource and capability development

In recent years, the trend has been that even small and medium-sized Swedish fashion company invests internationally - many while they are still relatively new to the market. The domestic market is too small and the competition is fierce so to grow firms invest abroad.

But internationalization requires a lot of  the company that invests and a neglected area in terms of research is what happens internally in the company. Many companies fail in their quest to grow; a third of fashion companies do not retain three years after they started, and after seven years, more than half have disappeared from the market.

Researchers:
Katarina Hamberg Lagerström, professor business administration
Marissa Ekdahl, doctoral student business administration

Funded by the Swedish Retail and Wholesale Development Council 2013-

Page Manager: Malin Tengblad|Last update: 2/10/2016
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